Splitting text for Instagram

Captions and comments stop at 2,200 characters — and only the first line and a bit shows before “more”. Here's how to fit longer text.

Instagram's limits

  • Captions: 2,200 characters (roughly 330 words). Only the first ~125 characters show in the feed before the "more" fold, so front-load the hook.
  • Comments: also 2,200 characters.
  • Bio: 150 characters.
  • Hashtags: at most 30 per caption, and they count towards the 2,200.

Fitting longer text

  1. Open the splitter with the limit pre-set to 2,200 — or around 2,000 if you'll add hashtags afterwards.
  2. Paste your text and click Split Text. The first part becomes the caption; the rest go in as your own follow-up comments, in order.
  3. Turn on Number Each Part so readers can follow the sequence across the comments.
  4. Copy Next hands you each part in turn — no losing your place while you flick between apps.

A phone-first tip

Most Instagram posting happens on a phone — the SplitMyText app accepts text straight from the share sheet, splits it on-device and never uploads a character. On desktop, the browser tool and the Chrome extension do the same job.

See also: character limits of every major platform, pasting long text into ai chats, splitting text for discord.